Change IN Your Pocket Truth Moment

So lets not get this confused. Ever since moving from a corporate and then owning my own businesses path to now pouring into others for their success. I get this all the time. What should my social strategy be? And my response is. Let me see your calendar. And people are like why? I want to see how many breakfast, lunches, employee sit downs, networking events you have blocked on your calendar. 

Listen, I love social. I am a HUGE fan and spend hours and a ton of money in this area to become an expert. It matters. With that said, if you need to make money it requires people engagement not likes. Likes is branding. Branding is the beautiful long game. 

Executing today is still a handshake. A lunch. Time to break bread over breakfast. A beer, wine or scotch  together. I coach a ton on Social and the importance. I then flip the coin and ask, tell me about your hand shaking and kissing babies time?

The most valuable thing besides time is who you are. And we have been given the greatest social platform of all time...The World. So carve time out to be in it. Social seems safe that why people retreat to it. The world takes effort.